It’s official—Beard Papa’s has arrived in Cebu, and dessert lovers are in for a treat! If you’ve ever craved the rich, velvety custard-filled cream puffs from this renowned Japanese chain, now you don’t have to travel far to indulge.

Beard Papa’s, famous for its perfectly flaky choux pastry and decadent custard cream, has opened its doors at SM Seaside City Cebu, located on the Upper Ground Floor. This exciting new addition is perfect for anyone with a sweet tooth looking for a unique dessert experience in the Queen City of the South.

Why You’ll Love Beard Papa’s

For those unfamiliar with Beard Papa’s, their cream puffs are far from ordinary. Made with fresh, high-quality ingredients, these cream puffs are a delightful combination of crunchy, light pastry and smooth, indulgent custard. You can enjoy the classic vanilla flavor, which is a fan favorite!

And let’s not forget the irresistible aroma— the store smells so good from the freshly baked puffs, making it even harder to resist grabbing one (or two)!

Perfect Location for Your Sweet Fix

Whether you’re out shopping or just looking for a sweet escape, Beard Papa’s is conveniently located at the Upper Ground Floor of SM Seaside City Cebu, one of the city’s most popular malls. With its relaxed atmosphere and the delicious scent of freshly baked cream puffs wafting through the air, it’s the perfect spot to take a break and treat yourself.

What to Try

• Classic Vanilla Cream Puff: A must-try for first-timers. The crisp choux pastry filled with smooth, rich vanilla custard is a simple yet satisfying indulgence.
• Vanilla Custard: The best-seller and my personal favorite! This rich, creamy custard filling is the perfect combination of sweetness and smooth texture.
• Ube Eclair: For something unique, give the Ube Eclair a try. This vibrant purple treat combines the classic éclairs with a delightful ube flavor that will definitely leave you craving more.

A Sweet New Addition to Cebu

Beard Papa’s opening in Cebu is a major win for the city’s dessert scene, offering something new for both long-time fans and those new to the brand. Whether you’re a local or visiting, make sure to stop by and try their delicious offerings—you won’t be disappointed!

My Personal Experience
I’ve seen Beard Papa’s so many times during my trips to Makati and BGC, but this is my first time actually trying it—and I loved it so much! The cream puff lived up to all the hype, and I can’t wait to visit again. If you’re a fan of custard-filled treats, you definitely have to give it a try.

So, what are you waiting for? Head over to Beard Papa’s at SM Seaside City Cebu, grab a cream puff, and enjoy the sweet bliss of one of Japan’s most iconic dessert chains.