Cebu just made coffee history!

For fans of PICKUP COFFEE, the brand that has won hearts all over the Philippines with its accessible quality coffee, there’s something exciting to discover in the Queen City of the South. Located at the Lower Ground Level of SM Seaside City Cebu, the world’s very first PICKUP PRIME has officially opened its doors—and it’s unlike anything the brand has done before.

This isn’t just another café. PICKUP PRIME is a flagship concept store, designed to be a creative and elevated space where coffee, local collaboration, and culture come together in one exciting destination.

A Prime Coffee Lineup, Made Just for Cebu

What makes PICKUP PRIME extra special? It’s the only place in the world where you’ll find a lineup of drinks made exclusively for this store. Plus, this is the only PICKUP Store with an ordering kiosk.

Crafted with flavor, flair, and fun in mind, the PRIME-exclusive creations include the Americano Orange Sunrise, a citrusy espresso blend that’s as refreshing as it is bold; the Golden Buttercream Latte, with rich, velvety notes that feel like a cozy indulgence; and the Golden Butter Latte, offering a smooth, buttery sip that’s perfect any time of day.

There’s also the Affogato Swirl, a coffee-dessert hybrid that’s been creating buzz—but that’s one for the next visit.

A Proud Cebuano Collaboration: Croissants by LK Bakery

Of course, coffee is better with something good to bite into—and PICKUP PRIME delivers on that, too.

In a special Bites collaboration with LK Bakery, one of Cebu’s most respected local bakeries, PICKUP PRIME offers a selection of croissants that are freshly baked and thoughtfully made. Known for their craftsmanship and attention to quality, LK Bakery brings years of baking expertise into every flaky, buttery layer. It’s a local touch that adds so much heart to the menu—and one that Cebuanos can be proud of.

A Space That Sparks Creativity

Step inside PICKUP PRIME and you’ll instantly feel the energy shift. The space is playful, vibrant, and expressive, with touches of bold green that make the interiors feel fresh and dynamic. It’s a café designed to welcome all kinds of coffee lovers—whether you’re dropping by for a quick pick-me-up or staying for a slow afternoon after mall shopping.

But what truly sets the space apart is its celebration of Filipino artistry. PICKUP PRIME showcases visual works in collaboration with local creatives Dondi Fernandez and Jesse Camacho, whose art pieces bring movement, identity, and storytelling into the space. It’s a thoughtful tribute to creativity, and it transforms the café into something more than just a place to drink coffee—it becomes a place to connect, reflect, and be inspired.

Affordable. Creative. Uniquely Cebu.

Despite being a flagship concept, PICKUP PRIME stays true to what PICKUP COFFEE stands for: delicious, high-quality coffee that doesn’t break the bank. Coffee prices start at just ₱100, and the premium croissants from LK Bakery are priced around ₱200—making this space as accessible as it is elevated.

Whether you’re a student looking for a new study nook, a creative seeking inspiration, or just someone who