Dessert lovers in Cebu have a new reason to celebrate. Beard Papa’s, the beloved Japanese dessert chain known for its freshly baked cream puffs, has officially opened its third branch with seating at SM City Cebu. Famous for its crisp pastry shells and creamy fillings, Beard Papa’s has been delighting fans worldwide, and now locals can experience the full café vibe right in the heart of the city.

Walking into the SM City Cebu branch, the first thing that strikes you is the bright, inviting interior. The space is designed for comfort, making it easy to linger over a treat, catch up with friends, or simply enjoy a sweet escape. It’s the perfect spot for a mid-day indulgence or a casual dessert date. For those on the go, Beard Papa’s thoughtfully provides insulated take-out boxes, keeping your cream puffs fresh and ready to enjoy at home.

As someone who is personally a big fan of Beard Papa’s cream puffs, visiting this new branch was genuinely exciting. There’s something comforting about the first bite of a crisp pastry shell filled with creamy custard or matcha—it’s a treat that never fails to bring a smile. Knowing that I can now enjoy my favorite dessert in a cozy space right in SM City Cebu makes it even more special.

One of the fun additions to this branch is the Beard Papa’s plushie. These adorable stuffed toys let fans bring a little piece of Beard Papa’s home with them, whether as a keepsake, a gift, or just a cute companion for dessert lovers. It’s these small touches that make visiting the café feel special beyond just the food.

Cream Puffs and Flavors to Enjoy

Of course, the star of the show is the cream puffs themselves. During our visit, we tried the Matcha Eclair Cream Puff, and it was a delight from the first bite. The pastry shell was perfectly crisp and light, giving way to a creamy matcha filling that was rich, smooth, and perfectly balanced. Every bite reminded me why Beard Papa’s has earned a loyal following around the world—it’s indulgent without ever feeling heavy.

Fans of the classic custard filling are still in luck, as the Vanilla Custard Cream Puff remains a must-try. Its light, airy shell paired with smooth, sweet custard makes it the perfect comfort dessert, a treat that never fails to satisfy. Whether you choose the classic or the matcha twist, each cream puff is freshly made on site, ensuring that every bite is crisp, creamy, and unforgettable.

A Sweet Spot for Cebu Dessert Lovers

With this new branch, Beard Papa’s isn’t just offering cream puffs—it’s offering an experience. From the friendly, welcoming space to the thoughtful touches like take-out boxes and plushies, it’s a café designed for both quick treats and relaxed visits. The SM City Cebu location makes it easier than ever for fans to enjoy the brand’s signature desserts while sitting down to savor the moment.

For dessert lovers across the city, Beard Papa’s also has branches at SM Seaside City Cebu and SM J Mall, making it simple to indulge no matter where you are.

Whether you’re a longtime fan like me or trying Beard Papa’s for the first time, the new SM City Cebu branch is a must-visit destination. From the first crisp bite of a cream puff to the playful charm of a plushie, every visit is a sweet reminder of why Beard Papa’s remains a favorite in Cebu.